Though the company was founded in 1972, the story of AMSOIL INC. begins in the mid 1960's, when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines (only synthetics can be used in jet engines) and began considering their possible automotive applications. In 1972, after an intense period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automotive service requirements. The next year, Amatuzio developed a marketing plan to get his innovative but still unknown product to customers. His marketing plan allowed customers personal contact with a dealer who could take the time to explain and answer questions, and it distributed the product efficiently and economically. The rest is history! From humble beginnings in a northwest Wisconsin warehouse, AMSOIL pioneered an entire industry --synthetic lubrication-- and established high professional standards and ethical standards for a unique business opportunity. Since 1972, the company has seen rapid growth and constant change. One driving force behind the great success of AMSOIL is a commitment to quality and constant improvement. As the years passed, an increasingly broad range of automotive and industrial lubricants and filtration equipment was developed, with each new product exceeding industry performance standards by a wide margin. In addition, the ALTRUM division of personal care items and household products was created, and the AGGRAND line of natural, organic lawn and garden products followed. Of course, AMSOIL has set new industry standards for motor oil performance, quality and consistency. In February 1994, Lubricants World magazine honored A.J. Amatuzio by inducting him into the "Hall of Fame" as the pioneer in synthetic motor oil. The original handful of independent dealers has multiplied into a network of tens of thousands. Through them, AMSOIL synthetic motor oil is distributed throughout the country and the world. The facilities at the AMSOIL Corporate Headquarters reflect the commitment to excellence. High-speed bottling lines, state-of-the-art information processing equipment and the latest quality control techniques are used to create the highest quality motor oil and aid Dealers in running their businesses. Fifteen strategically located warehouses distribute AMSOIL products to Dealers and ultimately to customers throughout North America and around the World. These customers confirm what we've known all along. AMSOIL is "The First in Synthetics." Click Here to shop for your AMSOIL Products and follow these instructions. 1.) Click on the Store button to be taken to a list of products. 2.) Find the product catagory you are interested in. 3.) Choose the product you would like to find out about. An Oil & Air filter guide is available. 4.) You will be taken to a purchase screen which lists pricing and has an add to basket button. 5.) To find out more information on the product click More Info/Photo. A new browser screen will open with complete information on the product you're interested in. 6.) Click the AMSOIL Store button on the bottom of your browser to return to the purchase screen. This website is the homepage of an Authorized AMSOIL Dealer  and not the AMSOIL website.